I know I can beat the best players on any given day but if it

I know I can beat the best players on any given day but if it doesn’t happen, then I am still learning.”I am enjoying playing golf again. I appreciate when I should be working hard, and I get a lot of satisfaction out of that, and also when to relax. I was very fortunate, the win might not have come for another six months, but it was like someone up there said, ‘Let him see it is the right choice’.”Dougherty is younger than some of his countrymen who have already reached Ryder Cup status, but ahead of the latest batch of talented amateurs who have just turned professional. If good things are promised for British and European golf over the next decade or so, have no doubt that Dougherty intends to be at the forefront.

His latest role models are right at the top of the game, Tiger Woods and Ernie Els.”I love Tiger because I think that he stands for everything that a golfer should aspire to achieve But Ernie is the man The way he lives his life he is the perfect role model He has so much fun, he’s so laid- back, nothing bothers him. I have been fortunate enough to spend a little bit of time in his company recently and I envy how relaxed he is He is very professional but he has a bit of fun I have never heard a derogatory comment about Ernie Els. What would you say? That he walks too slowly? He has got it sussed His priorities in life come first. Nothing comes in front of him and his family.”BiographyNick DoughertyBorn: 24 May 1982, Liverpool.Amateur career: Aged six won his first event – an under-14s tournament at North Berwick Faldo Junior Series champion 1997, 1999, 2000 European Under-21 champion 1999 World Boys champion 1999 Australian International Amateur champion 2001. Member of the victorious 2001 Walker Cup team at Sea Island.Professional career: Turned pro in 2001 (handicap plus four) European Tour rookie of the year in 2002. Runner-up in the 2002 Qatar Masters and the 2003 Scandinavian Masters. Earned his maiden Tour victory at the 2005 Caltex Masters in Singapore..

It’s everywhere. Not in Big London of course, they couldn’t make any money at these rents But they’re everywhere else. “Lee-dirl”; the German supermarket Lidl, the cousin of Aldi and Netto

It’s everywhere. Lee-dirl is dirt cheap and its advertising is primary coloured and jingly and repetitive and everything you’re supposed not to do. So much so that it’s extremely attractive and will have powerful appeals to the Nathan Barley Shoreditch set (we all wanted that series to work, didn’t we?).Lidl have been running the same basic commercial for ages now.

A car pulls up – looking tremendously 1970s, but not on purpose – outside one of Lidl’s modestly configured outlets (somewhere rather windblown near a Medway Town, I imagine). Then you get a young woman looking like an anorexic Amanda Holden in a cheap white jacket walking down the primary-coloured aisle pushing her trolley.That’s when they sing “Lee-dirl”. It’s the Lee-dirl moment and very ’70s and Rotters’ Club it is too The rest of the song goes, “Brand new quality, but cheaper”. You’d expect supermarket things to be brand new somehow wouldn’t you, so what exactly do they mean? There’s a long line of soft drinks they say are “up to 50 per cent cheaper”. They all look rather feebly bright, in early synthetic, boiled-sweet colours and none of them seems to be quite the brand you’re expecting – “Cola” written in a Coke-ish way, and so forth. Is Lee-dirl entirely own-brand, commissioned by Germans and made up in, say, Bulgaria?On the back of the standard intro and the cheap food (difficult to say how cheap unless you’re discounting a big brand or a Known Value Item), Lidl ads feature a wonderfully Lucky Dip range of non-foods. One week it’ll be a barbeque, next it’ll be one of those wire rack Wardrobe on Wheels affairs (£19.99) Or there’s a wicker shelf thing (£24.99).