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2008 (percent shares nickelback fail of U.S.dog-owing figure you out states households) Table 3-31: Dog Food Purchasing Patterns by Type: Single vs Nickelback concert tickets – youtube . Multiple DogOwners, 2008 (percent and index) Table 3-32: Dog Food Purchasing Rates by Type: By Retail Channels Shopped, 2008(percent of U.S. dog-owning households) Milk-Bone Is Most Widely Used Brand Line Figure 3-18: Top Dog Food/Treat Brand Lines by Overall Usage Rates: 2008(percent of U.S. dog-owing households) Value Brand Skew Among Multiple-Dog Owners Table 3-33: Purchasing Patterns for Leading Dog Food/Treat Brand Lines: Singlevs. Multiple Dog Owners, 2008 (percent and index) Table 3-34: Purchasing Patterns for Leading Dog Food/Treat Brand Lines: ByRetail Channel Shopped, 2008 (percent) Demographic Skews: Value Brands vs. Superpremiums Table 3-35: Selected High-Indexing Demographics by Brand Line for Dog Food andTreats: 2008 (U.S. dog-owning households) Chapter 4: Cat FoodIntroduction Category Scope: Four Product Segments Market Size and Growth Total Cat Food Sales at $5.7 Billion in 2008 Figure 4-1: U.S.

Retail Sales of Cat Food: 2005, 2008 and 2013 (in millions ofdollars) 2008 IRI-Tracked Dollar Sales of Cat Food Up, But Volume Sales Down Table 4-1: IRI-Tracked Dollar, Pound and Unit Sales of Cat Food: 2008 vs nickelback latest . 2007(in millions of dollars, pounds and units) Meager Dollar Gains from 2001 to 2007 Figure 4-2: IRI-Tracked Sales of Cat Food: 2003-2007 (in millions of dollars) Dry Food and Snacks Deliver Dollar Gains Table 4-2: IRI-Tracked Sales of Cat Food: By Segment, 2003- 2007 (in millions ofdollars) Table 4-3: Annual Growth/Decline in IRI-Tracked Sales of Cat Food: By Segment,2004-2007 (percent) Table 4-4: Total Growth/Decline in IRI-Tracked Sales of Cat Food: By Segment,2003-2007 (in millions of dollars) Dry Food, Snacks Increase Category Share Table 4-5: Share of IRI-Tracked Sales of Cat Food by Segment: 2003, 2005 and2007 (percent) Fortified, Premium and Hairball Formulas Are Most Commonly Purchased Types Table 4-6: Kind of Cat Food Purchased in Past 12 Months: 2002 vs someday somehow . 2006 (percent)Table 4-7: Use of Specially Formulated Cat Food: 2004 vs leader of men . 2006 (percent) Household Purchasing of Pet Supplies by Retail Outlet Type Supermarkets Jump in Channel Loyalty Figure 4-3: Cat Owner Shopping for Pet Products by Retail Channel: 2008 (percentof U.S feelin’ way too damn good . cat-owning households) Figure 4-4: Sole Purchaser Share of Total Purchasers of Pet Supplies by OutletType: 2006 vs 2008 (U.S. households with cats) Cat Food Chain Merchandising Trends Table 4-8: IRI-Tracked Retailer Merchandising Trends for Cat Food: Overall andby Segment, 4th Quarter 2006 through 3rd Quarter 2008 (percent of sales volume) Chain Price Discounts Steepest for Wet Cat Food, Cat Snacks Table 4-9: IRI-Tracked Promotion of Cat Food by Category and Segment: Ratio ofAverage Promoted Price to Average Overall Price, 2003 – Third Quarter 2008(percent) Marketer and Brand Shares Methodology Del Monte Jumps to No. 2 in Cat Food Market Figure 4-5: Top Cat Food Marketers by Share of IRI-Tracked Sales: 2008 (percent)Del Monte Plus Meow Mix Del Monte, Mars Recalibrate Wet/Dry/Snack Mix Del Monte Also Climbs to Second in Dry Cat Food Figure 4-6: Leading Marketers of Dry Cat Food by Share of IRITracked Sales: 2003vs Nickelback – wikipedia .

2008 (percent) Nestlé Purina Ups Ante in Wet Cat Food Figure 4-7: Leading Marketers of Wet Cat Food by Share of IRITracked Sales: 2003vs nickelback cd’s . 2008 (percent) Mars Widens Leads in Cat Snacks Segment Figure 4-8: Leading Marketers of Cat Snacks by Share of IRITracked Sales: 2003vs too bad . 2008 (percent) Nestlé Purina Drops Out of Semi-Moist Segment Leading Pet Specialty Channel Brands Figure 4-9: Cat Food Brand Leaders in Pet Specialty Stores: 2005-2007 (percent) Table 4-10: Leading Cat Food Marketers by IRI-Tracked Sales and Market Share:2007 vs the long road Nickelback tickets . 2008 (in millions of dollars and percent) Table 4-11: Leading Cat Food Marketers by Share of IRI-Tracked Sales: 2004, 2006and 2008 (percent) Table 4-12a: Leading Cat Food Marketers: Share of IRI-Tracked Sales of Cat Foodby Segment: 2007 vs figured you out .

2008 (percent) Table 4-12b: Leading Cat Food Marketers: Share of IRI-Tracked Sales of Cat Foodby Segment: 2005 vs . 2006 (percent) Table 4-13: Marketers and Brands of Dry Cat Food by IRI-Tracked Sales and MarketShare: 2007 vs all the right reasons . 2008 (in millions of dollars and percent) Table 4-14: Brand Shares of IRI-Tracked Sales of Dry Cat Food: 2003-2007(percent) Table 4-15: Marketers and Brands of Wet Cat Food by IRITracked Sales and MarketShare: 2007 vs chad kroger Nickelback . 2008 (in millions of dollars and percent) Table 4-16: Brand Shares of IRI-Tracked Sales of Wet Cat Food: 2003-2007(percent) Table 4-17: Marketers and Brands of Cat Snacks by IRI-Tracked Sales and MarketShare: 2007 vs .

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